Out-Of-Home in the UK is planned and bought by specialist agencies. At ZenithOptimedia, we wanted to bring that resource
in-house, by putting our OOH planners into the main agency environment. Meridian was created as a joint venture between ZenithOptimedia and Posterscope, the UK’s largest OOH specialist, to deliver a unique format for ZenithOptimedia’s clients - one that brings outdoor expertise, alongside the other media disciplines, under one roof.

The joint venture allows Meridian to provide the in-house expertise for ZenithOptimedia’s OOH solutions, whilst Posterscope provide the buying power. We feel this integration is fundamental to bringing our clients’ outdoor requirements to life and ensuring they gain maximum value from their use of the medium.