Meridian

As part of ZenithOptimedia, the ROI agency, our planning mirrors the focus of the whole agency. Recognising the importance of the investment that clients make in advertising and communications, we believe it should be accountable and quantifiable. Meridian specialise in delivering a return on investment for our clients in the out of home sector by finding the most compelling and effective ways of connecting with consumers.

Education in all aspects of the medium is essential to ensure clients gain maximum value from all potential out of home opportunities, so Meridian runs a series of out of home workshops throughout the year for clients and agencies.

We provide both strategic and implementational planning services for all our clients and seek to inspire our agency partners and clients in the out of home sector. We oversee the buying of all campaigns, delivered through close liaison with our buying partner, Posterscope. Posterscope are the largest buyers in the out of home market. Scale alone, though, does not equate to market leadership unless coupled with smart thinking. Together, Meridian and Posterscope have developed a set of market leading tools for planning and buying
out of home campaigns, called PRISM, that keep us at the forefront
of the medium.

At Meridian we understand the requirements for accountability and best value at all times. Our relationship with Posterscope is a seamless partnership that, together, delivers quantifiable results every time.