Meridian is committed to investment in systems and staff training. In conjunction with Posterscope, we have also developed our own bespoke tools over the last 15 years, designed to give our clients a competitive edge in the out-of-home arena through greater knowledge and understanding of all aspects of the market. A short summary of the tools, collectively known as PRISM, follows: PRISM Forecast Tracks availability and market movements to anticipate trends. Allows us to time entry in to the market to maximise value PRISM Plan Understands numbers of sites on a town by town basis for the optimisation of campaign distribution PRISM Map Geo-demographic targeting for optimum planning efficiency through harnessing a number of databases PRISM Benchmark Analyses price paid. Ours is the biggest buying pool in the market, so delivers best price comparisons PRISM Effect Aids planning weight and flight of campaigns through predicting likely awareness levels achieved PRISM Scene Historically tracks which advertisers have booked each package for thorough competitive insight PRISM Postar Link to Industry Poster Audience Research for quality and reach evaluation PRISM Banners Library of Banner opportunities with expert evaluation and availability information PRISM Screen Planning tool for all digital screen opportunities, filters the many screen opportunities and unifies audience data PRISM Experiential Experiential web-based planning system for sampling and promotions PRISM Creative Digital visualisation tool for evaluating creative effectiveness in situ at variable distances PRISM Matrix Assesses effect of rates of sale and quality on price paid - used for planning and post-campaign reporting.